Designed to support you to build confidence and have career success.

We don’t just want to be another clothing brand that sells a basic women’s blazer. Instead, at Peak Women, we consider how we can incorporate several unique aspects into our designs to make clothing that is comfortable, practical and supports you to build confidence whenever you put it on.

Peak Women Design Principles

Traditional professional styles with a bit of fun

Professional styles are often conservative and traditional but that doesn't mean they have to be boring. To keep it fresh, we like to use non-traditional colours and prints in our designs to help our customers stand out for all the right reasons. Our Peak Women signature piece is the Confidence Blazer that encapsulates all of our design features in a way that helps you build your confidence and tackle any challenges on your path to career success.    

Positive affirmations

Have you ever had a day when you needed some extra support to make it through? Our mission at Peak Women is to support you to build your confidence and achieve your definition of career success. We do this by helping you to understand the psychology behind how you dress. Peak Women designs incorporate subtle positive affirmations to give you that extra confidence boost you need to hit those goals and reach your peak. This is our most unique feature and can be seen in the linings of our best-selling confidence blazer, which includes subtle prints of positive messaging to give you that extra oompf when you are wearing it. 

Pockets

There are many anecdotes as to why women don't have pockets in their clothing from being classified as pyjamas for tax reasons to a sales tactic to sell matching handbags by luxury brands. However, my favourite anecdote by far is to stop women from being able to hex people. That’s right, back when we were all witches, we used to carry our hex bags in our pockets, because of course where else do you carry them? As some history books will tell you, the easy solution was to remove pockets from women’s clothing. Here at Peak Women, we are very supportive of pockets, especially those big enough to fit your hex bags for hexing those that stand in the path of your career success. Our best-selling confidence blazer even has pockets on the inside as well as the outside. (Imagine the hex bags you could fit in there!) Just another way the team at Peak Women are here to support you to have career success. 

Iron free & wrinkle resistance

Who even owns an iron these days? The number of people who own an iron seems to be decreasing faster than the gender pay gap! And if you do own one, you are probably as reluctant to use it as we are.

"Every morning I would stand in front of my wardrobe and think - what can I wear that doesn’t need to be ironed?" Jenn Lee

At Peak Women we want to support you to 'have it all' (whatever that means) and still achieve career success. But to do that, something has to go, and we are sure that you will be quite happy with that being the ironing. We definitely are.

Elastic & adjustable waistbands

Raise your hand if you have ever made a purchase that just sits in your closet because it gets way too tight if you even look at food while wearing it? Tight waist bands that get more and more uncomfortable throughout the day are not welcome in the Peak Women collections. Now you can dress stylish and eat your cake too - literally. Subtle inclusion of elastic or adjusters in the waistbands of our clothes allows for the changing in waist size most of us experience throughout the day.

Fabrics

Sustainable clothing is something we are keen to provide to you as our customer. While the fashion industry transitions towards more environmentally friendly options, sustainable fabrics are expensive, more difficult to come by and are not the main focus of our brand.

Unfortunately, there is a lot of greenwashing that occurs in the clothing industry. While some of the newly developed ’sustainable fabrics’ are an improvement on previous decades, they are not always as sustainable as they are made out to be. While doing our research on the best fabrics to use that meet the above design principles, we discovered that the majority of new polyester-free fabrics use a lot of harsh chemicals and create extreme water wastage during processing. In addition, new technologies developing fabrics from wood pulp are often contributing to deforestation and any combination of natural fibres with synthetic ones such as lycra take just as long to breakdown as 100% synthetic fibres.

The Australian Government is introducing new programs and initiatives to transition the fashion industry away from the use of non-sustainable materials, however until these more sustainable options are taken up but some of the bigger players in the industry, the cost and availability of sustainable fabrics will have a negative impact on smaller brands.  

The team at Peak Women are continuing to research and track the development of innovative new fabrics and options for us to trial. Any fabrics used will need to fit with our design principles above, making natural fibres such as cotton harder to incorporate due to issues such as wrinkle factor. 

The team at Peak Women are dedicated and passionate about helping you to reach that next level of career success. Our design principles make sure we keep your needs front of mind during the design process. 

So, what are you waiting for, check out our best-selling confidence blazer and start building your confidence today.