About

Did you know that research says, when you wear a blazer to work, you are more likely to make decisions, speak up in meetings and feel like you belong? 

Many women lack confidence at work, often keeping them from accessing pay rises, promotions and other opportunities. Using the psychology of clothing, Peak Women has designed the confidence blazer that supports women to be more confident, empowered and to stand out for all of the right reasons to gain career success. 

We are here to help you understand the psychological impact of the way you dress and how small tweaks to your wardrobe could give you that much needed boost of confidence you’ve been hoping for. To support you to do this, our designs have positive affirmations hidden throughout to build confidence while also being comfortable, practical, and full of pockets!

Check out the Peak Women design principles to find out more about how we support you through practical design.

The Peak Women Confidence Blazer

We believe the clothes we put on of a morning have a significant impact on our mindset, similar to listening to our favourite hype song. How we dress sets our frame of mind, which impacts what we project to the world and how others perceive us.

Enclothed cognition was first discussed in a 2012 study by Hajo Adam and Adam Galinsky who studied the impact of a group of random people wearing a white lab coat. When participants were told the lab coat belonged to a doctor they performed better on cognitive tests than participants that were told the lab coat belonged to an artist. So the expression dressing for the job you want may actually have its merits.

Additionally, professor of psychology Abraham Rutchick found in 2015 that people who wore a suit or blazer to work felt more powerful and confident leading to better decisions and the ability to take on negative feedback better. There is a reason we were encouraged to still get dressed for work during pandemic lockdowns and working online, it puts you in a ‘work’ frame of mind and helps with focus.

"When in doubt, Overdress." Vivien Westwood

After 3 years of R&D we have finally launched the Confidence Blazer. We road tested different prints and fabrics and made sure our inside pockets are positioned in a way so as to not be impacted by different breast sizes. 

“I designed the Confidence Blazer to provide an option for women to wear in the workplace that was affordable, empowering and most importantly – wasn’t black. I want women to know that they can dress as themselves and still be professional, comfortable, and confident in the workplace.” Jenn Lee Duggan  

One thing I wanted to ensure I included right from the beginning was the confidence inspiring positive affirmations on the inside lining of the confidence blazer. It is our unique feature, that subtly reminds you that ‘you’ve got this’ and that the whole team at Peak Women believe in you. This amplifies the positive psychological impact of wearing the a blazer even when the lining is tucked away on the inside. My hope is that you will wear the confidence blazer as your armour and let it support you to reach your peak!   

Our Impact

We have partnered with an ethical manufacturer in Vietnam that employs women in need, up skilling them across all areas of the industry, empowering them to find their own career path. 

With each purchase, a percentage of the profits are donated to Australia not-for-profit organisations that help women in need get back on their feet.

We have also provided a range of tips and tricks in our Peak Women articles to help you build your confidence and define what career success looks like to you.

As part of our commitment to educating professional women on the importance of dressing for success, we are currently supporting the Arise Foundation on their mission to provide employment training and placement for survivors of financial abuse. 

Peak Women Founder and CEO Jenn Lee Duggan

Our Peak Women Founder and CEO is a public servant with the Australian Government with over a decade of experience leading teams in unique operating environments, delivering lasting cultural change and organisational transformation wherever she went. She is an empowering leader who is passionate about supporting others to find their confidence, achieve their definition of career success and create their own opportunities.

"I feel that women are currently in a trough of what we wear to work, particularly after the global pandemic. I built this business to support women who want to build their confidence, stand out for the right reasons and reach their peak!" Jenn Lee Duggan